Everything You Need to Know About Finding PR Contacts

Dress: Mango; Shoes: Alexander Wang

One of the most valuable skills one can have, in any career, is resourcefulness. This skill comes in especially handy as a content creator. Most creative industries are a lot less straightforward than your typical job. When I graduated from university, I wanted to get into PR, and remember finding the most ridiculous ways to contact specific people at agencies. I did everything from Google searching an image to find a name, to stalking someone on LinkedIn. I always thought of it as a challenge and felt a small sense of accomplishment when I was able to find a contact.

In retrospect, this experience, and every other experience that forced me to be resourceful, was incredibly valuable for my business now. As a content creator, I constantly need to pitch myself, and not everything is readily available for me. There isn’t a magical website where I search the name of a company and its PR contact comes up. So, if, as a blogger, your’e confused about how to find a PR contact, I put together this guide for you:

1. Website
First things first, check the company’s website to see if they have a media page. You can often find the media contact here. However, if not, there are other options.

2. The Press Release Trick
If you can’t find a media page on a company’s website, Google search “(For Immediate Release)” and the company’s name. If there’s press releases they’ll show up, and usually, the PR contact is listed a the bottom of the press release.

3. Instagram
Instagram is a great resource for finding press contacts. If you’ve done your research and have been unable to find a contact online, message the brand on Instagram briefly explaining your pitch and asking for their press contact.

4. Calling
A phone call is only appropriate in the case of a hotel, so don’t go calling a clothing company asking for a PR contact. They’ll think you’re crazy. When I’m pitching hotels in countries like Mexico or Thailand, sometimes the press contact just isn’t available online. When everything else has failed, I’ve called the hotel to ask for the press contact’s email and they’ve been happy to give it to me.

Do you guys have any tips and tricks when it comes to finding a press contact?

 

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11 Comments

  1. November 13, 2017 / 11:42 am

    Thank you for sharing this informative post, I have always wondered how to find pr contacts of the hotels. These tips will surely be very useful to me 🙂
    xx
    http://realgirltalks.com/

  2. miri
    November 13, 2017 / 3:52 pm

    Hi Siffat,

    I use press releases and I also write to the brand if I need to and ask for their PR person. It works, at least in Switzerland. 🙂
    XO
    Miri

    https://currentlywearing.com

  3. November 13, 2017 / 8:11 pm

    You look beautiful in that dress! The front tie knot makes a great statement. Your tips are very helpful, thanks!

    xx Simone
    Little Glittery Box

  4. November 14, 2017 / 1:41 pm

    You named them all, and then some. Thank you for sharing this valuable piece of info!! Love your transparency and openness.

    xx, Amy
    https://www.theluxilook.com

  5. November 16, 2017 / 8:31 am

    Yes I must confess I have done all of these including the Linked In stalking too. Haha, whatever it takes to get in touch with the right person! I mean, really, sometimes the way that people reach out to me is not exactly great, so at least I am not doing the wrong thing. Same goes for sending random things out in the actual post, that is not great of a lot of brands and pr’s, but it happens.
    I think I said this on Insta already but this is one of my favourite places in Paris! I shot an ellery dress here for my blog last time!
    xx Jenelle
    http://www.inspiringwit.com

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